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Writer's pictureKiera Peterson

How Last Mile Delivery Has Become Crucial in Today’s Scenario

The world is dealing in goods and services. Ecommerce sectors is blooming like anything and thus with the upsurge in the ecommerce industry, delivering goods to the final customers has become crucial. There is something called last mile delivery which is exclusively associated with supply chain management. Now, a last mile delivery means to deliver the goods from the sellers to its final consumers. Due to ecommerce and various other mediums which offers home delivery, products are increasingly being delivered to customers at their home or office by courier services providing Last Mile Delivery. Local delivery services may be used by retailers, hospitals, start-up businesses, furniture shops or any of a wide range of establishments. There are many mediums used to deliver the goods to the customer. Especially those who are into fast food delivery industry, where delivering the order on time is the utmost priority. But, there are some roadblocks in the way of providing those goods to customers and that is traffic. Traffic can hinder any process and can completely halt the process of the delivery system. To deal with that their options such electric bikes, which can be used to delivery those goods to the customer on time. Now, why last mile delivery is crucial for any business can be explained in the following points.

Helps in Building Customer Confidence

Any late delivery can cost you a loyal customer base. Timely delivery of goods to the end user is very important. If suppose clients are assured that their parcel will reach them by 1 hour and that same parcel doesn’t arrive in time, then they will doubt your services and will cost one customer. And if you deliver the goods on time or before time then the same customer will get satisfied and customer confidence will be built between the customer and the seller. For a last mile delivery to succeed, it is very important that your package reached your customer in time and that makes it more important.

Increases Profits

It is very important for a last mile delivery to happen on time. Timely delivery of goods builds customer confidence and thus they become loyal to your brand and eventually it raises profits. One simply can’t rest assured by getting the orders, it equally important to deliver that product on time.

Efficiency

In fact, for competing products which are delivered to customers, the last mile delivery service could be the differentiator and the business utilizing the superior courier service could gain an edge over his competition. A boom in ecommerce sector is just making delivery system more efficient. The courier services which handles last mile delivery are using new and better techniques to efficiently deliver the parcel to the customer. It also applies to fast food joints as they have to deliver the order on time and by using better technique they are improving their efficiency which will result into more sales and increasing customer base.

Word of Mouth

Imagine a scenario, you are running a pizza joint and you claim to deliver the order on time. Now, if you stick to your claim and deliver the order on or before time, then your customer will be satisfied and will develop a positive attitude towards your services. This positive attitude will make them refer your pizza to friends and family and thus it will result into increased sales and more customers. It is very important aspect of last mile delivery, as adhering by your claim can make you stand apart from the crowd and thus can make your sales number to rise drastically.

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